Case Study: High-Speed Product Launch for Automata

The Challenge

Automata faced a critical deadline: they needed a product launch film delivered in just four days for their clients. Following the launch, they also required a suite of content — including website relaunch videos, trade show films, and paid advertising assets — all produced to the same high standard, and all under tight deadlines.

Our Approach

We designed a production workflow that balanced speed with quality. This involved:

• Directing, shooting, lighting, editing and managing two simultaneous productions across London and Boston to capture everything needed for launch.

• Delivering the client-facing launch film in only four days.

• Rapidly producing and editing a full suite of assets — including website content, trade show videos, and paid ads— to support the wider campaign.

The Results

• The product launch film was delivered on time, ensuring Automata’s clients saw the new product as scheduled.

• The trade show films generated huge interest, becoming a focal point of the stand and still being used at events today.

• The website relaunch and paid adverts provided strong visibility across digital channels, boosting brand impact.

• Automata praised the process as professional, creative, and seamless, even under intense time pressure.